Plant-Based Hair Styling Products That Work.

Our Specialty Is Making Products That Won't Cake or Flake Under Pressure

For Kinky, Coily and Curly Hair Textures

Evolving Textures

Natural Hair Care Designed To Give You Moisture, Hold and Shine

  • For Natural Looks | Locs | Twists & Braids
  • 100% Free Of Mineral Oil | Alcohol | Petroleum | Parabens | Sulfates

Meet Our Founders


If anyone knows styling textured hair, it's Nadra Smiley. It is no exaggeration to say Chicago-based natural hair champion Nadra is an Empire Builder.. Read More


Crafted For Maximum Moisture | Hold | Control

It's Your Time To Shine

With Hair Products that are Consciously Formulated and Made for Results.

Our Promise To You:

30-day Money Back Guarantee

Not happy with your product. We'll refund your money back, read full policy.

Fast Shipping

2-3 day shipping on all U.S. orders.

Price Match Daily

Be confident you're getting the best price.

Frequently Asked Questions