Natural Hair Care Products Built Specifically for Kinky, Coily & Curly Hair

Rejuvenate, Revitalize and Replenish Moisture & Shine

This is for you if you've felt products available to you have neglected truly textured hair and natural beauty. We’ve created naturally derived and salon tested formulas that hold & control to create intricate designer styles that support growth, moisturized shine & maximum longevity.

INTRODUCING OUR PLANT BASE, PRECISION STYLING GEL

EVOLVING TEXTURES
"O" GEl

Size
Natural styling gel that promotes designer natural hairstyles, locs, twists & braids.
Infused with Aloe Vera, Biotin & Rose Geranium

Built by stylists with a deep admiration & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.
Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand. 

No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking

Designed to style locs, twists and braids for longer lasting results

Retains Moistures, Restores elasticity, softness and shine

Smooths, conditions, thickens and nourishes

Stimulates scalp and hair follicles for growth

Water Soluble so no heavy build-up

Keep hair cuticles sealed and frizz-free

Evolving Textures
"O" GEL

Overall rating

4.7/5

86% of reviewers would recommend to a friend.

Best ever!
Sandra Larry

Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!

OUR BEST SELLERS

  • "O" GEL
    Vendor
    Evolving Textures
    Regular price
    from $7.99
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    from $7.99
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  • "STYLES ASSISTANT" ALLI 2.0
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    Evolving Textures
    Regular price
    $89.99
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    $89.99
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  • "O"Gel | Salon Go Bundle
    Vendor
    Evolving Textures
    Regular price
    $70.00
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    $70.00
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  • "O"Gel | Salon Pro Bundle
    Vendor
    Evolving Textures
    Regular price
    $140.00
    Sale price
    $140.00
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Nadra Smiley-Martin

A TRUE BLACK HAIR AUTHORITY

Nadra Smiley-Martin

A TRUE BLACK HAIR AUTHORITY

If anyone knows natural textured hair, it's Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.

Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.

Nadra has been featured in:

Most recent awards:

  • 2019 The Master Pioneer Award
  • 2018 The Natural Hair Industry Convention Next Up Award

Our promise to you:

Price match daily

Be confident you're getting the best price

Fast 3-day shipping

3-day shipping on U.S. orders, delivery time might be affected due to COVID-19

30-day money-back guarantee

Money back if you are not happy with your product for any reason