Plant-Based Products Built Exclusively for the Most Evolved Hair Textures & Styles

Styling Products Designed for Textured Hair Professionals & Enthusiasts to Dominate Braid, Loc & Twist Styles while Delivering Maximum Moisture, Hold & Control.

Hair Care Created by Conscious Stylists who Love Nappy Hair, Cornrows & Cocoa Butter.

The Creator


If anyone knows styling textured hair, it's Nadra Smiley. It is no exaggeration to say Chicago-based natural hair champion Nadra Smiley is an Empire Builder: As an award-winning entrepreneur, educator, patent owner, inventor, hair stylist and advocate.

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Nadra has been featured in

Always Remember To Shine

It’s About Time There’s a Line that Caters Specifically to Black Excellence, Style and Pride.

This is for you.

If you've felt hair products available to you have failed to represent the needs of your flawless hair & beauty.

We’ve created salon tested formulas that deliver hold & control to create intricate designer styles, support healthy growth, luminous shine & longevity.

Our store

1930 Innovation Way, Suite 103 Libertyville, IL 60048

(773) 850-1580

Monday: 10am – 3pm
Wednesday: 10am – 3pm
Friday: 10am – 3pm