The #1 Hair Care Styling Brand, Designed Exclusively For Kinky Coily Curly Hair Textures & Types.

Rejuvenate | Revitalize | Replenish

Hair products built to maintain the longevity & integrity of any natural style while providing rich emollients crafted to support healthy hair growth and prevent hair breakage. Experience Our: 
Plant Based Moisturizing Premium Hold
 “O” Gel
Succulent Texture Defining Maximum Set & Hold
“Remember Me” Foam
Ultimate Lubricating, Mystifying Hair & Scalp Protectant & Finishing Agent
“Drip Oil” Moisturizing Spray

INTRODUCING OUR PLANT BASE, PRECISION STYLING GEL

EVOLVING TEXTURES
"O" GEl

Size
A naturally styling gel that promotes designer natural hairstyles, locs, twists & braids.
Infused with Aloe Vera, Biotin & Rose Geranium

Built by stylists with a deep love & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.
Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand. 

No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking

Designed to style locs, twists and braids for longer lasting results

Retains Moistures, Restores elasticity, softness and shine

Smooths, conditions, thickens and nourishes

Stimulates scalp and hair follicles for growth

Water Soluble so no heavy build-up

Keep hair cuticles sealed and frizz-free

Evolving Textures
"O" GEL

Overall rating

4.8/5

86% of reviewers would recommend to a friend.

Best ever!
Sandra Larry

Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!

OUR BEST SELLERS

  • O Gel Plant-Based Styling Gel
    Vendor
    Evolving Textures
    Regular price
    from $7.99
    Sale price
    from $7.99
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  • Remember Me Styling Foam
    Vendor
    Evolving Textures
    Regular price
    $14.89
    Sale price
    $14.89
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    per 
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  • ALLI Styles Assistant 2.0
    Vendor
    Evolving Textures
    Regular price
    $74.99
    Sale price
    $74.99
    Regular price
    $89.99
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    per 
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  • Oil Moisturizing Spray
    Vendor
    Evolving Textures
    Regular price
    $14.79
    Sale price
    $14.79
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    per 
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Nadra Smiley-Martin

A TRUE BLACK HAIR AUTHORITY

Nadra Smiley-Martin

A TRUE BLACK HAIR AUTHORITY

If anyone knows natural textured hair, it's Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.

Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.

Nadra has been featured in:

Most recent awards:

  • 2019 The Master Pioneer Award
  • 2018 The Natural Hair Industry Convention Next Up Award

Our promise to you:

PRICE MATCH DAILY

Be confident you're getting the best price here compared to all distribution channels

3-5 DAY SHIPPING

Priority & Ground 3-5 day shipping available on U.S. orders, delivery times may be affected due to global freight & shipping challenges

FREE SHIPPING ON ORDERS $75+

Exclusively For Evolving Textures MVSP members. Our Most Valuable Style Partners receive Free Standard Shipping

Location

click link below to:

Contact Support

or

Visit 1 of Our Retail Partners:

Whole Foods Market

1101 S Canal St. Ste 107 

Chicago, IL 60607

Whole Foods Market

832 W 63rd St 

Chicago, IL 60621

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Shipping Policy | Refund Policy