Built by stylists with a deep admiration & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.
Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand.
No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking
Designed to style locs, twists and braids for longer lasting results
Retains Moistures, Restores elasticity, softness and shine
Smooths, conditions, thickens and nourishes
Stimulates scalp and hair follicles for growth
Water Soluble so no heavy build-up
Keep hair cuticles sealed and frizz-free
Moisturizing and texture defining styling foam deep conditions, defines & moisturizes in one easy step.
GREAT FOR BRAID STYLES, WASH & GOs, TWIST OUTS, ROD-SETS, FINGER & COMB COILS.
HOLD | CONTROL | SHINE | STYLE
Creates firm yet smooth and flexible curly sets
Conditions, thickens and nourishes
Hydrating humectants provide smooth, glossy shine
Nourishing antioxidants help rebalance the hair & scalp
Softens & controls negative charged strands
Reduces static & frizz while lubricating the hair strand
Take Away All The Steps For Prep, Prepare For Services In 2 Minutes Or Less
Use Your Extra Time To Take A Break And Be Ready For Your Client's Service Before They Even Arrive.
Gently Pull Just What You Need to Create Your Perfectly Sized Faux Loc, Twist Or Braid Creations
Create Beautifully Colored Highlights Or Ombre Designs In 1 Easy Step
Alli Easily Separates Your Hair Extensions While You Focus On Creating Your Next Masterpiece
Save Time Preparing for Clients!
Enjoy Creative Freedom
Save Money With Less Waste
Compartmentalize & Save Space
Create Extra Comfort & Professionalism
Complete Longer Services Sooner
Evolving Textures
"O" GEL
Overall rating
4.7/5
86% of reviewers would recommend to a friend.
Best ever!
Sandra Larry
Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!
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If anyone knows natural textured hair, it's Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.
Nadra also helms the Amazon Natural Look Academy, one of Illinois's first licensed natural hair braiding schools. It is part of a natural hair care dynasty borne by her mother, Amazon Smiley, the doyenne of natural hair care.
Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.
Nadra has been featured in:
Most recent awards:
- 2019 The Master Pioneer Award
- 2018 The Natural Hair Industry Convention Next Up Award
Our promise to you:
Price match daily
Be confident you're getting the best price
Fast 3-day shipping
3-day shipping on U.S. orders, delivery time might be affected due to COVID-19
30-day money-back guarantee
Money back if you are not happy with your product for any reason
BEST SELLERS
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"O"Gel | Salon Go Bundle
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"O"Gel | Salon Pro Bundle
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"O"Gel |RETAIL PRO Bundle
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