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Evolving Textures

Everything We Do
Everything We Believe...
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Is Designed to Disrupt
the Industry's Old
Standard of Beauty
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We Set the Bar High
When it Comes to
Kinky Curly Hair Care
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Natural Hair Styling Products

Evolving Textures

Natural Hair Care Designed To Give You Moisture, Hold and Shine

  • For Natural Looks | Locs | Twists & Braids
  • 100% Free Of Mineral Oil | Alcohol | Petroleum | Parabens | Sulfates

Meet Our Founders

A BLACK HAIR LEGACY

If anyone knows styling textured hair, it's Nadra Smiley. It is no exaggeration to say Chicago-based natural hair champion Nadra is an Empire Builder.. Read More

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