INTRODUCING OUR NEW
NATURAL STYLING
HAIR GEl
Say hello to a new age of styling hair gel that promotes African beauty and heritage. Same great "O" formula, new look and style.
Built by hairstylists frustrated by products that didn't cater to their clients' beautiful naturally curly hair. We formulated a styling gel just for you. Our natural styling hair gel includes nourishing ingredients that will leave your curls soft, yet with enough grip to prevent frizz. Giving you the confidence to create a well-nourished masterpiece that stays gorgeous for a long time.
Designed to hold locks, twists and braids firmly in place
Smooths, conditions, thickens and nourishes
Replenishes moisture with no heavy build-up
Stimulates scalp and hair follicles for growth
Restores elasticity, softness and shine
Keep hair cuticles sealed and frizz-free
Evolving Textures
Natural Styling Hair Gel
Overall rating
4.4/5
80% of reviewers would recommend to a friend.
Best ever!
Sandra Larry
Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!
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If anyone knows natural textured hair, it's Nadra Smiley. A self-proclaimed hair junkie, Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.
Nadra also helms the Amazon Natural Look Academy, one of Illinois's first licensed natural hair braiding schools. It is part of a natural hair care dynasty borne by her mother, Amazon Smiley, the doyenne of natural hair care.
Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.
Nadra has been featured in:
Most recent awards:
- 2019 The Master Pioneer Award
- 2018 The Natural Hair Industry Convention Next Up Award
Our promise to you:
Price match daily
Be confident you're getting the best price
Fast 3-day shipping
3-day shipping on all U.S. orders
30-day money-back guarantee
Not happy for any reason, we'll refund all your money
