Natural Hair Care Products Built Specifically for Kinky, Coily & Curly Hair

Rejuvenate, Revitalize and Replenish Moisture & Shine

This is for you if you've felt products available to you have neglected truly textured hair and natural beauty. We’ve created naturally derived and salon tested formulas that hold & control to create intricate designer styles that support growth, moisturized shine & maximum longevity.

INTRODUCING OUR PLANT BASE, PRECISION STYLING GEL

EVOLVING TEXTURES
"O" GEl

Size
Natural styling gel that promotes designer natural hairstyles, locs, twists & braids.
Infused with Aloe Vera, Biotin & Rose Geranium

Built by stylists with a deep admiration & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.
Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand. 

No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking

Designed to style locs, twists and braids for longer lasting results

Retains Moistures, Restores elasticity, softness and shine

Smooths, conditions, thickens and nourishes

Stimulates scalp and hair follicles for growth

Water Soluble so no heavy build-up

Keep hair cuticles sealed and frizz-free

INTRODUCING OUR TEXTURE DEFINING & HOLDING MOUSSE
ARRIVING JANUARY 2021

EVOLVING TEXTURES
"REMEMBER ME" STYLING FOAM

Let your true texture shine & remember the beauty of all your favorite styles.
Infused with Honey & Flax Seed Oil

Moisturizing and texture defining styling foam deep conditions, defines & moisturizes in one easy step.                                       

GREAT FOR BRAID STYLES, WASH & GOs, TWIST OUTS, ROD-SETS, FINGER & COMB COILS.                           

HOLD | CONTROL | SHINE | STYLE

Creates firm yet smooth and flexible curly sets

Conditions, thickens and nourishes

Hydrating humectants provide smooth, glossy shine

Nourishing antioxidants help rebalance the hair & scalp

Softens & controls negative charged strands

Reduces static & frizz while lubricating the hair strand

INTRODUCING THE PROFESSIONAL HAIR STYLING ASSISTANT
ARRIVING JANUARY 2021

EVOLVING TEXTURES
ALLI 2.0 "THE HAIR ASSISTANT"

Your extra hands for faster braid preparations, easier braiding, twisting & sew-in services

Take Away All The Steps For Prep, Prepare For Services In 2 Minutes Or Less

Use Your Extra Time To Take A Break And Be Ready For Your Client's Service Before They Even Arrive.

Gently Pull Just What You Need to Create Your Perfectly Sized Faux Loc, Twist Or Braid Creations

Create Beautifully Colored Highlights Or Ombre Designs In 1 Easy Step

Alli Easily Separates Your Hair Extensions While You Focus On Creating Your Next Masterpiece

Save Time Preparing for Clients!

Enjoy Creative Freedom

Save Money With Less Waste

Compartmentalize & Save Space

Create Extra Comfort & Professionalism

Complete Longer Services Sooner

Evolving Textures
"O" GEL

Overall rating

4.7/5

86% of reviewers would recommend to a friend.

Best ever!
Sandra Larry

Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!

Nadra Smiley-Martin

A TRUE BLACK HAIR AUTHORITY

Nadra Smiley-Martin

A TRUE BLACK HAIR AUTHORITY

If anyone knows natural textured hair, it's Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.

Nadra also helms the Amazon Natural Look Academy, one of Illinois's first licensed natural hair braiding schools. It is part of a natural hair care dynasty borne by her mother, Amazon Smiley, the doyenne of natural hair care.

Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.

Nadra has been featured in:

Most recent awards:

  • 2019 The Master Pioneer Award
  • 2018 The Natural Hair Industry Convention Next Up Award

Our promise to you:

Price match daily

Be confident you're getting the best price

Fast 3-day shipping

3-day shipping on U.S. orders, delivery time might be affected due to COVID-19

30-day money-back guarantee

Money back if you are not happy with your product for any reason

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  • "O"Gel | Salon Go Bundle
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  • "O"Gel |RETAIL PRO Bundle
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