Clean Ingredients
Trusted by Professionals
Final Thoughts: Balance is Key So, moisture vs nurture? You need both. Hydration is key to keeping your hair soft and manageable, but nurturing...
Evolving Textures Hair Products
Keep your loc styles, kinky twists, or knotless braids on point! Enjoy plant-based hair care products designed to nourish, protect, and slay all of your natural styles.
Nourish and Style with Care
Evolving Textures Made for Textured Strands
Embrace Your Natural Beauty
Our natural hair styling products are designed to enhance your unique curls, coils, and waves, providing the nourishment and hold you need to rock your natural style.
Style With Confidence, Enjoy Ultimate Control
From deep conditioning treatments to versatile styling gels, achieve flawless styles with our plant-based hair styling essentials that smooth, hydrate and provide long-lasting hold without flakes.
Meet Nadra Smiley, the genius behind Evolving Textures Hair Products
Introducing the Creator
Nadra Smiley is not just a stylist; she is a celebrated entrepreneur and inventor. With over 20 years of experience in the beauty industry, Nadra is a trailblazer in natural hair care. In 2013, she launched Evolving Textures with a mission to provide high-quality solutions for natural hairstyles. Based in Chicago, she proudly holds a U.S. patent and multiple trademarks whose product formulations are designed not only for aesthetic appeal but also for health benefits, promoting strong and vibrant hair.
15,000 +
Satisfied customers
20+
Years of Experience.
450,000+
Sales Throughout the US
Innovative Bundles for Optimal Results
Our bundle deals offer innovative, premium hair care products at unbeatable prices. Our bundle deals cater to various hairstyles. Save big on the perfect combination of products to nourish, style and protect your hair.
Testimonials