Natural Hair Care Designed To Give You Moisture, Hold and Shine
For Natural Looks | Locs | Twists & Braids
100% Free Of Mineral Oil | Alcohol | Petroleum | Parabens | Sulfates
Meet Our Founders
A BLACK HAIR LEGACY
If anyone knows styling textured hair, it's Nadra Smiley. It is no exaggeration to say Chicago-based natural hair champion Nadra is an Empire Builder.. Read More
“That good old O GEL never miss I love the way it hold on short hair, kids hair and etc. Always gonna be my #1 favorite products to use”
Kareema K.
"I’m so grateful I found this product, it’s a must have for braids and twist. I like that it’s plant based, with no dyes. The hold is A1. I’m looking forward to always keeping a jar in my arsenal."
Demorree B.
"The shine, amazing! The strong hold to preserve the longevity of the styles without the buildup, amazing! Fresh clean scent! Most importantly, it’s perfect for all hair textures. I’m so glad I made the switch♥️🙌🏾💫"
