Built by stylists with a deep admiration & appreciation for African Culture, Beauty and Style. Who love and embrace the beauty, versatility & limitless styling possibilities of natural hair that do not compromise the health of our clients’ hair and scalp.
Evolving Textures is the professional quality, high-performance, naturally derived and competitively priced Hair Care Styling Brand.
No Mineral Oil | No Alcohol | No Parabens | No Sulfates | No Formaldehydes | No Flaking or Caking
Designed to style locs, twists and braids for longer lasting results
Retains Moistures, Restores elasticity, softness and shine
Smooths, conditions, thickens and nourishes
Stimulates scalp and hair follicles for growth
Water Soluble so no heavy build-up
Keep hair cuticles sealed and frizz-free
Evolving Textures
"O" GEL
Overall rating
4.7/5
86% of reviewers would recommend to a friend.
Best ever!
Sandra Larry
Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!
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OUR BEST SELLERS
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"O" GEL
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- Vendor
- Evolving Textures
- Regular price
- from $7.99
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- from $7.99
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"O"Gel | Salon Go Bundle
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- Vendor
- Evolving Textures
- Regular price
- $70.00
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- $70.00
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"STYLES ASSISTANT" ALLI 2.0
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- Vendor
- Evolving Textures
- Regular price
- $89.99
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- $89.99
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"O"Gel | Salon Pro Bundle
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- Vendor
- Evolving Textures
- Regular price
- $190.00
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- $190.00
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If anyone knows natural textured hair, it's Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.
Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.
Nadra has been featured in:
Most recent awards:
- 2019 The Master Pioneer Award
- 2018 The Natural Hair Industry Convention Next Up Award
Our promise to you:
Price match daily
Be confident you're getting the best price
Fast 3-day shipping
3-day shipping on U.S. orders, delivery time might be affected due to COVID-19
30-day money-back guarantee
Money back if you are not happy with your product for any reason