Natural Hair Care Products Built Specifically for Curly Textured Hair

Rejuvenate, revitalize and replenish.

This is for you if you feel like your natural African American hair has been
neglected by the hair industry, and want something that was finally built for you.



Say hello to a new age of styling hair gel that promotes African beauty and heritage.

Built by hairstylists frustrated by products that didn't cater to our specific needs. For hairstylists who want to make a difference by creating showstopping hairstyles that embrace the historical culture & beauty of black women & men without compromise. -------------------------------------------- No Mineral Oil, No Alcohol, No Parabens, No Sulfates, No Formaldehydes & No Flaking or Caking

Designed to style locs, twists and braids for longer lasting results

Retains Moistures, Restores elasticity, softness and shine

Smooths, conditions, thickens and nourishes

Stimulates scalp and hair follicles for growth

Water Soluble so no heavy build-up

Keep hair cuticles sealed and frizz-free

Evolving Textures

Overall rating


86% of reviewers would recommend to a friend.

Best ever!
Sandra Larry

Okay, I tried the hair gel and I will be a repeat customer! Love it! I don't have locs so I was curious to see if it would work on a twist out and my hair is beautiful today! Thank you!

Nadra Smiley-Martin


Nadra Smiley-Martin


If anyone knows natural textured hair, it's Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra's foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017 , an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.

Nadra also helms the Amazon Natural Look Academy, one of Illinois's first licensed natural hair braiding schools. It is part of a natural hair care dynasty borne by her mother, Amazon Smiley, the doyenne of natural hair care.

Born out of a need from her market, Nadra launched the Evolving Textures line in 2014. A collection of nourishing hair care products specially formulated for natural textured hair.

Nadra has been featured in:

Most recent awards:

  • 2019 The Master Pioneer Award
  • 2018 The Natural Hair Industry Convention Next Up Award

Our promise to you:

Price match daily

Be confident you're getting the best price

Fast 3-day shipping

3-day shipping on U.S. orders, delivery time might be affected due to COVID-19

30-day money-back guarantee

Money back if you are not happy with your product for any reason

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