Clean Ingredients
Trusted by Professionals
Nourish and Style with Care
Our natural hair styling products are designed to enhance your unique curls, coils, and waves, providing the nourishment and hold you need to rock your natural style.
From deep conditioning treatments to versatile styling gels, achieve flawless styles with our plant-based hair styling essentials that smooth, hydrate and provide long-lasting hold without flakes.
Achieve flawless braids with our braiding gel. Our collection features a range of high-quality braiding gel options, from neat braiding gel for sleek styles to braiding gel extreme hold for long-lasting grip. Our gel is perfect for creating intricate braids, twists, and locs that withstand the test of time. Enriched with moisturising ingredients, our pure braiding gel ensures your hair remains healthy and flexible, and nourishes without stiffness. Trust in our extreme hold formula to keep your hair looking flawless all day long.
Meet Nadra Smiley, the genius behind Evolving Textures Hair Products
Nadra Smiley is not just a stylist; she is a celebrated entrepreneur and inventor. With over 20 years of experience in the beauty industry, Nadra is a trailblazer in natural hair care specializing in braiding gels for locs. In 2013, she launched Evolving Textures with a mission to provide high-quality solutions for natural hairstyles.
Recognizing the need for superior loc gel and braid loc gel formulations, Nadra developed braiding gel products that not only provide excellent hold but also nourish and strengthen the hair. Based in Chicago, she proudly holds a U.S. patent and multiple trademarks whose product formulations are designed not only for aesthetic appeal but also for health benefits, promoting strong and vibrant hair. Her braiding gel products exemplify her commitment to enhancing the beauty and health of locs hairstyles for men and women.
Satisfied customers
Years of Experience.
Sales Throughout the US