SIMPLIFYING THE PROCESS TO CREATING BEAUTIFUL NATURAL HAIR STYLES

Plant-based hair products crafted for long-lasting hold, moisture and shine

Effortless Styles, Endless Moisture, Natural Shine

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Every product promises style without Compromise, offering reliability and hold for Locs, Twists, and Braids. Crafted to simplify your natural hair care routine with lasting results.

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NATURAL HAIR STYLING PRODUCTS

Our plant-based styling gel is specially formulated for locs, twists, braids, and natural hair styles, giving you a lasting hold and beautiful shine. We’ve also created a foaming mousse designed to enhance curly hair and braid styles, perfect for definition and control. To keep your hair and scalp healthy, our nourishing oil treatment provides deep hydration and healing, tailored just for you.

Built by hairstylists frustrated by products that didn't cater to their clients' beautiful naturally curly hair.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

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Save more by bundling or Sign up to Subscribe & Save to get your favorite hair styling products delivered to your doorstep at a frequency you choose.

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MEET THE CREATOR

NADRA SMILEY

Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African culture and Black hair care.

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Whether you're rocking curly hair, locs, or protective styles, our products are designed to enhance your hair’s moisture, hold, and shine for effortlessly beautiful results.

Our promise to you:

Fast 2-3 day shipping

2-3 day shipping on all U.S. orders

Plant-Based Ingredients

We're dedicated to proving high-quality, natural ingredients for all our products.

30-day money-back guarantee

Not happy for any reason, we'll refund all your money.

Price match daily

Be confident that you're getting the best price here with us.

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  • reflects the natural, vibrant aesthetic you wanted, featuring curly and coily hair, oils, herbs, and the nourishing elements essential for hair care

    Moisture vs Nurture

    Final Thoughts: Balance is Key So, moisture vs nurture? You need both. Hydration is key to keeping your hair soft and manageable, but nurturing your scalp and strands ensures that your...

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    Moisture vs Nurture

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    1 comment
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