founder of evolving textures, Nadra Smiley, holding a green jar filled with O Gel

SIMPLIFYING THE PROCESS TO CREATING BEAUTIFUL NATURAL HAIR STYLES

Plant-based hair products crafted for long-lasting hold, moisture and shine

Effortless Styles, Endless Moisture, Natural Shine

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NATURAL HAIR STYLING PRODUCTS

We've formulated Plant-Based Styling Gel for Locs, Twists, Braids and Natural Styles | Foaming Mousse for Curly Hair and Braid Styles | Healing Hair & Scalp Oil Treatment just for you.

Built by hairstylists frustrated by products that didn't cater to their clients' beautiful naturally curly hair.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

MEET THE CREATOR

NADRA SMILEY

Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African hair culture.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

Learn More

Whether you're rocking curly hair, locs, or protective styles, our products are designed to enhance your hair’s moisture, hold, and shine for effortlessly beautiful results.

Our promise to you:

Fast 2-3 day shipping

2-3 day shipping on all U.S. orders

Plant-Based Ingredients

We're dedicated to proving high-quality, natural ingredients for all our products.

30-day money-back guarantee

Not happy for any reason, we'll refund all your money.

Price match daily

Be confident that you're getting the best price here with us.

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