SIMPLIFYING THE PROCESS TO CREATING BEAUTIFUL NATURAL HAIR STYLES
Plant-based hair products crafted for long-lasting hold, moisture and shine
Shop Our Best Sellers
Every product promises style without Compromise, offering reliability and hold for Locs, Twists, and Braids. Crafted to simplify your natural hair care routine with lasting results.
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O Gel Plant-Based Natural Hair Styling Gel 4 oz
Regular price $9.99 USDRegular priceUnit price / per -
O Gel Plant-Based Natural Hair Styling Gel 16 oz
Regular price $24.99 USDRegular priceUnit price / per -
Remember Me Styling Foam Curl Defining Mousse 8 oz
Regular price $15.99 USDRegular priceUnit price / per -
Drip Oil Spray Hydrating Oil Treatment 8 oz
Regular price $13.99 USDRegular priceUnit price / per -
Alli Styles Assistant Professional Hair Braiding Tool
Regular price $94.99 USDRegular priceUnit price / per -
The New O Gel Go Bundle
Regular price $65.99 USDRegular priceUnit price / per$74.97 USDSale price $65.99 USDSale -
The New O Gel Pro Bundle
Regular price $159.99 USDRegular priceUnit price / per$174.90 USDSale price $159.99 USDSale -
Remember To Shine Bundle
Regular price $47.99 USDRegular priceUnit price / per$54.97 USDSale price $47.99 USDSale -
Sale
Retail Pro Bundle
Regular price $239.99 USDRegular priceUnit price / per$299.82 USDSale price $239.99 USDSale -
Salon Pro O Gel Bundle
Regular price $89.99 USDRegular priceUnit price / per$99.96 USDSale price $89.99 USDSale -
Salon Go O Gel Bundle
Regular price $45.99 USDRegular priceUnit price / per$49.98 USDSale price $45.99 USDSale -
Four Oz Trio O Gel Bundle
Regular price $19.99 USDRegular priceUnit price / per$29.97 USDSale price $19.99 USDSale
NATURAL HAIR STYLING PRODUCTS
Our plant-based styling gel is specially formulated for locs, twists, braids, and natural hair styles, giving you a lasting hold and beautiful shine. We’ve also created a foaming mousse designed to enhance curly hair and braid styles, perfect for definition and control. To keep your hair and scalp healthy, our nourishing oil treatment provides deep hydration and healing, tailored just for you.
Built by hairstylists frustrated by products that didn't cater to their clients' beautiful naturally curly hair.
Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.
Shop Bundle Deals
Save more by bundling or Sign up to Subscribe & Save to get your favorite hair styling products delivered to your doorstep at a frequency you choose.
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Remember To Shine Bundle
Regular price $47.99 USDRegular priceUnit price / per$54.97 USDSale price $47.99 USDSale -
The New O Gel Go Bundle
Regular price $65.99 USDRegular priceUnit price / per$74.97 USDSale price $65.99 USDSale -
The New O Gel Pro Bundle
Regular price $159.99 USDRegular priceUnit price / per$174.90 USDSale price $159.99 USDSale -
Sale
Retail Pro Bundle
Regular price $239.99 USDRegular priceUnit price / per$299.82 USDSale price $239.99 USDSale -
Four Oz Trio O Gel Bundle
Regular price $19.99 USDRegular priceUnit price / per$29.97 USDSale price $19.99 USDSale -
Salon Go O Gel Bundle
Regular price $45.99 USDRegular priceUnit price / per$49.98 USDSale price $45.99 USDSale -
Salon Pro O Gel Bundle
Regular price $89.99 USDRegular priceUnit price / per$99.96 USDSale price $89.99 USDSale
NADRA SMILEY
Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African culture and Black hair care.
Natural Hair Care & Styling Products Designed For Maximum Hold | Ultimate Moisture | Zero Flake
We believe in providing natural hair care solutions that prioritize the health and well-being of your hair. That’s why we’re committed to using only high-performance, plant-based ingredients—never harsh chemicals. We're passionate about enhancing the beauty of textured and curly hair types, from locs to twists and braids, while delivering long-lasting hold, moisture, and shine. Our plant-based formulas provide the nourishment your hair needs to thrive, empowering you to embrace your natural beauty with confidence, every day.
Our promise to you:
Fast 2-3 day shipping
2-3 day shipping on all U.S. orders
Plant-Based Ingredients
We're dedicated to proving high-quality, natural ingredients for all our products.
30-day money-back guarantee
Not happy for any reason, we'll refund all your money.
Price match daily
Be confident that you're getting the best price here with us.
Blog posts
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Moisture vs Nurture
Final Thoughts: Balance is Key So, moisture vs nurture? You need both. Hydration is key to keeping your hair soft and manageable, but nurturing your scalp and strands ensures that your...
1 commentMoisture vs Nurture
Final Thoughts: Balance is Key So, moisture vs nurture? You need both. Hydration is key to keeping your hair soft and manageable, but nurturing your scalp and strands ensures that your...
1 comment -
Let’s Show The Brothas Some Love This Father's Day
Let’s Show The Brothas Some Love Father’s Day Style Guide: 3 Pro Tips for a Polished Dad Father’s Day is around the corner, and it's time to help our dads...
Let’s Show The Brothas Some Love This Father's Day
Let’s Show The Brothas Some Love Father’s Day Style Guide: 3 Pro Tips for a Polished Dad Father’s Day is around the corner, and it's time to help our dads...
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How to Choose the Right Hair Products
How to Choose the Right Hair Products You want to keep your black hair healthy, so choosing the right products is essential. But with all the different options, it can...
How to Choose the Right Hair Products
How to Choose the Right Hair Products You want to keep your black hair healthy, so choosing the right products is essential. But with all the different options, it can...