About Us

Welcome to Evolving textures

Meet the Creator

Nadra Smiley is not just a stylist; she is a celebrated entrepreneur and inventor. With over 20 years of experience in the beauty industry, Nadra is a trailblazer in natural hair care. In 2013, she launched Evolving Textures with a mission to provide high-quality solutions for natural hairstyles. Based in Chicago, she proudly holds a U.S. patent and multiple trademarks whose product formulations are designed not only for aesthetic appeal but also for health benefits, promoting strong and vibrant hair

  • 15,000 + Satisfied Customers
  • 20+ Years of Beauty Industry Experience.
  • 450,000+ Sales Throughout the US

A TRUE BLACK HAIR AUTHORITY

Nadra Smiley-Martin

If anyone knows natural textured hair, it’s Nadra Smiley. Affectionately coined "The Nappy Hair Advocate", Nadra’s foray into the competitive natural hair market began in 1996. She became the patent owner of her award-winning invention "Alli the Hair Assistant" in 2017, an ergonomically user-friendly hair installation tool that creates precision hair extensions in a short time.

Most recent awards:

  • 2019 The Master Pioneer Award
  • 2018 The Natural Hair Industry Convention Next Up Award

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Awards & Recognitions

Recognized for groundbreaking contributions in natural hair care.
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