Welcome to the Evolving Textures family — where your journey to beautiful, healthy hair begins!
🌟 Meet Nadra Smiley! 🌟
Nadra Smiley, hailing from Chicago, stands as a beacon in the natural hair industry. With a passion ignited at the tender age of 15, Nadra has flourished into a distinguished natural hair specialist, entrepreneur, educator, and advocate. In 2013, she channeled her profound understanding of African hair and culture into founding Evolving Textures. This venture's sole aim? Simply to revolutionize the hair care experience for textured and black hair.
Nadra is committed to providing you with the knowledge, resources, and products you need to embrace your natural beauty confidently.
As featured in
Your Natural Hair Care Without Compromise
Finally, products that nourish and define your natural curls. Evolving Textures hair care is formulated for black hair by black hairstylists. Our hydrating styling gel, mousse and oil spray give you control and shine without the crunch. Embrace your crown and create masterpieces that last.
From our plant-based, natural-focused styling and hair care products to our commitment to education and community empowerment, Evolving Textures is your trusted partner in achieving healthy, vibrant hair. Join us as we embrace the beauty of diversity and celebrate the unique textures that make each of us beautifully unique.
It's A Family Affair
In honor of my beloved mother, Amazon Smiley, a trailblazer in the black hair care industry, our legacy in the Natural Hair Industry has been shaped by her pioneering spirit and unwavering dedication. Her invaluable contributions have endowed us with the profound experience and profound knowledge required to nurture naturally coily hair types. It is through her guidance and inspiration that my fervor for our culture and community continues to flourish, driving me to new heights of passion and commitment.
We understand the importance of nurturing your hair from root to tip, and that's why our plant-based formulations are here to transform your hair care routine.
The Texture Network
At Evolving Textures, we're more than just a brand; we're a community dedicated to celebrating the beauty of textured hair and empowering individuals on their hair care journey.
Discover the ultimate solution for your natural hair and scalp with Evolving Textures. Our carefully crafted line of natural care and styling products is specifically designed to cater to the unique needs of black hair.
"As a Natural Hair Professional I wanted the same things my customers want for their clients...reliable natural hair products that work on Natural Styles, Locs, Braids and Twist"
About Us
Let me tell you the incredible story of how Evolving Textures came to be! It all started with my desire to find safe, natural hair products for textured hair. I was on a mission to find ingredients that provided moisture and protected the scalp and celebrated the unique beauty of curly, coily, and kinky hair textures and types.
As a Natural Stylist & Hair Braider, I was fortunate enough to consult with some of the biggest beauty brands in the industry. But during this time, I realized there was a lack of representation for the natural hair and braid community. The products available were all designed for chemically treated hair, causing breakage and scalp damage for those with natural hair. I knew there had to be a better way.
I delved into my research and discovered that many harsh ingredients in beauty products were only used to cut costs and increase profit margins for big-box brands. This led me to question whether curly and tightly coiled hair needed different ingredients. And thus, my passion for finding a solution was born.
Our team spent over 20 years sourcing oils and botanicals, experimenting with ingredients in our salon break room and at home. It was a long and challenging journey, but we finally found the solution. Our products are now beloved by clients who rave about the benefits they have seen for their hair and scalp.
I believe that it is my purpose to share my experiences, both positive and negative, in order to positively impact the lives of others. And that's why I want you to always remember to shine!
