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STYLISTS APPROVED

Plant-Based Hair Care Crafted For
Long-Lasting Moisture, Hold & Shine

Defined Curls That Last All Day
For natural hair that’s soft, vibrant and full of life
SHOP NOW

Natural | Hold | Style | Shine

Every Product Promises Style Without Compromise, Offering Reliability And Hold For Locs, Twists, And Braids.
O Gel Plant-Based Styling Gel - Evolving Textures
Evolving Textures
Gel coiffant naturel à base de plantes O Gel 16 oz
Evolving Textures
Gel coiffant naturel à base de plantes O Gel 16 oz
$29.99
The New O Gel Go Bundle - Evolving Textures
Evolving Textures
The New Go Bundle - Evolving Textures
Evolving Textures
Sale
Le nouveau pack O Gel Go
$89.97
$69.99
The New O Gel Pro Bundle - Evolving Textures
Evolving Textures
The New Salon Pro Bundle - Evolving Textures
Evolving Textures
Sale
Le nouveau pack O Gel Pro
$206.40
$175.00
O Gel Plant-Based Natural Hair Styling Gel - Evolving Textures
Evolving Textures
O Gel Plant-Based Natural Hair Styling Gel - Evolving Textures
Evolving Textures
O Gel Gel coiffant naturel à base de plantes 4 oz
$9.99
Alli Styles Assistant Professional Hair Braiding Tool
Evolving Textures
Alli Styles Assistant Professional Hair Braiding Tool Packaging
Evolving Textures
Outil de tressage de cheveux professionnel Alli Styles Assistant
$89.98
Remember Me Foaming Mousse - Evolving Textures
Evolving Textures
Remember Me Foaming Mousse - Evolving Textures
Evolving Textures
Mousse coiffante définissante pour boucles Remember Me, 237 ml
$15.99
Drip Oil Spray Hydrating Oil Treatment - Evolving Textures
Evolving Textures
Drip Oil Spray Hydrating Oil Treatment - Evolving Textures
Evolving Textures
Traitement à l'huile hydratante en spray goutte à goutte 8 oz
$13.99
Remember To Shine Bundle - Evolving Textures
Evolving Textures
Evolving Textures Remember to shine bundle Complete Moisture & Style System: This bundle includes 1 O Gel 16oz, 1 Remember Me Styling Mousse, and 1 Drip Oil Spray— everything you need for deeply moisturized and perfectly styled hair
Evolving Textures
Sale
N'oubliez pas de briller
$59.97
$50.00
Evolving Textures Retail Pro Bundle - Evolving Textures
Evolving Textures
The Retail Pro Bundle - Evolving Textures
Evolving Textures
Sale
Pack Pro de vente au détail
$337.62
$265.00
Salon Pro O Gel Bundle - Evolving Textures
Evolving Textures
O Gel Plant-Based Natural Hair Styling Gel - Evolving Textures
Evolving Textures
Sale
Coffret Salon Pro O Gel
$119.96
$89.99
Salon Go O Gel Bundle - Evolving Textures
Evolving Textures
O Gel Plant-Based Natural Hair Styling Gel - Evolving Textures
Evolving Textures
Sale
Coffret Go O Gel de Salon
$59.98
$50.00
Four Oz Trio O Gel Bundle - Evolving Textures
Evolving Textures
O Gel Plant-Based Natural Hair Styling Gel - Evolving Textures
Evolving Textures
Sale
Coffret de gels O Trio de quatre onces
$33.87
$21.99
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Natural hair styling products

A gril with curly hair, styled to appear straight using plant based hair products

Made for locs, braids, twists and curly hair styles

This is for you if you feel like your natural hair has been neglected by the beauty industry and want something that was finally crafted with you in mind.

PLANT-BASED HAIR CARE CRAFTED FOR LONG-LASTING MOISTURE, HOLD AND SHINE

NO: Mineral Oil | Alcohol | Petroleum | Parabens | Sulfates

Meet The Creator

Introducing Nadra Smiley, the genius behind Evolving Textures Hair Products!

Nadra Smiley is a true trailblazer in the beauty industry, redefining the way we care for our natural hair. With over 20 years of expertise as a natural hair stylist and educator, she’s poured her passion into researching and developing top-tier solutions for textured hair. Based in Chicago, Nadra is not just a natural hair expert—she’s a celebrated beauty entrepreneur, inventor, and multi-award winner, proudly holding a U.S. patent and several trademarks. In January 2013, she founded Evolving Textures Hair Care, driven by a deep commitment to understanding and honoring African hair culture.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

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Nadra Smiley founder and Evolving Textures O Gel developer with big smile and short curly hair
 

SHOP OUR BUNDLE DEALS

Save more by bundling or Subscribe & Save to get your favorite hair products delivered right to your doorstep.
“That good old O GEL never miss I love the way it hold on short hair, kids hair and etc.
Always gonna be my #1 favorite products to use”
Kareema K.
"I’m so grateful I found this product, it’s a must have for braids and twist. I like that it’s plant based, with no dyes. The hold is A1. I’m looking forward to always keeping a jar in my arsenal."
Demorree B.
"The shine, amazing! The strong hold to preserve the longevity of the styles without the buildup, amazing! Fresh clean scent! Most importantly, it’s perfect for all hair textures. I’m so glad I made the switch♥️🙌🏾💫"
AJ W.
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