You’re Doing the Work—We’re Just Here to Help

At Evolving Textures, we know you’ve been showing up for your hair—and your clients’—even when the industry didn’t show up for you. You’ve twisted through trial and error, braided through buildup, and styled through scarcity. That’s why we’re not here to tell you how to do your hair—we’re here to back you up with natural, high-performance products made to support what you’ve already mastered: caring for textured hair with intention, creativity, and skill.

Introducing Our Plant-Based Natural Hair Care Products for Textured Hair, Locs, Braids & Twists

We thought it was about time textured hair got the care it truly deserves.

That’s why we created a safer, plant-based hair care line made just for curls, locs, twists, and braids. Our naturally derived formulas support healthy hair growth, lasting moisture, and the kind of hold and shine that doesn’t compromise your health—or your style.

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From our moisture-rich O Gel, Loc Gel & Braiding Gel to the lightweight Drip Oil Spray and Remember Me Styling Foam, our formulas provide lasting hydration, hold, and shine. Whether you're maintaining locs, styling protective braids, or enhancing your curls, our high-performance products keep your hair healthy and nourished. Shop now for salon-quality results at home!

Meet Nadra Smiley, Textured and Natural Hair Specialist—The Brain Behind The Brand

Born into a legacy of artistry, Nadra witnessed her mother, Amazon Smiley, transform natural hair care and hair braiding into a vehicle for independence and pride when she opened Amazon Braid Sculpture in 1989. What began as braid art in a Chicago apartment grew into a movement that would shape generations.

Decades later, Nadra carries that legacy forward. Her expertise has earned her the Master Pioneer Award, the Natural Hair Industry Convention’s Next Up Award, and recognition across major publications, documentaries, and press—including ABC7 News, WTTW, the Chicago Tribune, the Chicago Sun-Times, and Texture Experts.

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A Beautiful Journey in Natural Hair, Advocacy & Innovation

Through her brand, Evolving Textures™, Nadra continues to champion the needs of textured hair. Evolving Textures™ creates clean, plant-based products specifically crafted for wavy, curly, coily, and kinky hair types—designed for natural styles, locs, braids, twists, and protective styles with lasting moisture, hold, and shine. Evolving Textures™ is also proud to be recognized as a Non-Toxic Black Beauty Brand, certified by the Campaign for Safe Cosmetics for our commitment to clean, inclusive, and culturally conscious innovation.

Our promise to you:

Price match daily

Be confident you're getting the best price here.

Fast 3 day shipping

Fast 3-4 day shipping on U.S. orders + Free shipping U.S. orders $75+

Money back guarantee

30-day money back if you are not happy with your product for any reason

Browse our plant-based, non-toxic styling gels, mousses, and hydrating oils formulated for your texture.

  • Stylish twisted locs pulled into a high bun with defined parts, highlighting the versatility of O Gel for long-lasting hold and moisture by Evolving Textures.

    Choose the perfect products specifically tailored for your braids, locs, twists, or natural curls.

    Experience the difference with lasting moisture, superior hold, and shine.

  • Close-up of vibrant purple and black braided hairstyle, showcasing clean parts and precise braiding technique. Ideal for protective styles using O Gel for hold and shine by Evolving Textures.

    Clean Ingredients: We promise products free from alcohol, petroleum, mineral oils, and harmful chemicals.

    Replenish moisture and shine with no heavy build-up

  • Beautiful natural curly afro puff with tight, defined curls, enhanced with Remember Me Styling Foam for volume and texture by Evolving Textures.

    Quality Assurance: We stand by formulations that moisturize, hold, and protect your hair.

    Strengthen, restore elasticity and softness

  • Hair Health First: Our products nourish and strengthen your hair and scalp for lasting beauty.

    Stimulate scalp and hair follicles for growth

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Blog posts

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  • Are Hot Oil Treatments Pointless?

    Are Hot Oil Treatments Pointless?

    Hot oil treatments are a game-changer for curly, textured hair, locs, and protective styles. While they’re not a miracle cure for damaged hair, these treatments hydrate, seal, and strengthen your...

    Are Hot Oil Treatments Pointless?

    Hot oil treatments are a game-changer for curly, textured hair, locs, and protective styles. While they’re not a miracle cure for damaged hair, these treatments hydrate, seal, and strengthen your...

  • Collage of diverse African hair braiding styles showcasing intricate patterns and creative designs, representing the rich cultural and historical significance of braiding traditions across various African communities

    Celebrating Black History Month

    African hair braiding is much more than a tradition—it’s an act of cultural pride, a form of self-expression, and a powerful way to embrace identity. Let’s continue to honor those...

    Celebrating Black History Month

    African hair braiding is much more than a tradition—it’s an act of cultural pride, a form of self-expression, and a powerful way to embrace identity. Let’s continue to honor those...

  • reflects the natural, vibrant aesthetic you wanted, featuring curly and coily hair, oils, herbs, and the nourishing elements essential for hair care

    Moisture vs Nurture

    Just like in life, balance is everything! ✨ Whether you’re dealing with dryness, hair loss, or scalp issues, make sure to incorporate both moisturizing and nurturing products into your hair...

    1 commentaire

    Moisture vs Nurture

    Just like in life, balance is everything! ✨ Whether you’re dealing with dryness, hair loss, or scalp issues, make sure to incorporate both moisturizing and nurturing products into your hair...

    1 commentaire
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