Plant-Based Natural Hair Care for Locs, Braids & Twists

We thought it was about time there was a line that caters specifically to our beautiful curly textured hair. We’ve crafted naturally derived formulas that support healthy hair growth, moisture, and long-lasting hold & shine.

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Built by hair stylists frustrated by products that didn’t cater to their clients’ beautiful naturally curly hair, we went out and formulated natural styling products for ourselves and for you.

  • Designed to nurture & hold locs, twists and braids firmly in place

  • Replenishes moisture with no heavy build-up

  • Restores elasticity, softness and shine

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founder of evolving textures, Nadra Smiley, holding a green jar filled with O Gel

Meet Nadra Smiley

When it comes to natural hair, Nadra Smiley is the expert you can trust. A pioneer in the industry, she’s been shaping the world of textured hair care for decades. From inventing Alli the Hair Assistant, a game-changing braiding tool, to launching one of Illinois’ first licensed natural hair braiding schools, Amazon Natural Look Academy. Nadra has dedicated her career to elevating natural hair care.
Born out of a need from her market, Nadra launched the Evolving Textures line in 2014 into Whole Foods Market. A collection of nourishing hair care products specially formulated for natural textured hair.
Her expertise has earned her industry accolades, including The Master Pioneer Award and The Natural Hair Industry Convention Next Up Award, and features in top publications.
About Us

Bundle and Save Collection

From our moisture-rich O Gel, Loc Gel & Braiding Gel to the lightweight Drip Oil Spray and Remember Me Styling Foam, our formulas provide lasting hydration, hold, and shine. Whether you're maintaining locs, styling protective braids, or enhancing your curls, our high-performance products keep your hair healthy and nourished. Shop now for salon-quality results at home!

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Our plant-based hair care products include nourishing ingredients that will leave your curls soft yet with enough grip to prevent frizz. Giving you the confidence to create a well-nourished masterpiece that stays gorgeous for a long time…

Our promise to you:

Price match daily

Be confident you're getting the best price here.

Fast 3 day shipping

Fast 3-4 day shipping on U.S. orders + Free shipping U.S. orders $75+

Money back guarantee

30-day money back if you are not happy with your product for any reason

Blog posts

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  • Are Hot Oil Treatments Pointless?

    Are Hot Oil Treatments Pointless?

    Hot oil treatments are a game-changer for curly, textured hair, locs, and protective styles. While they’re not a miracle cure for damaged hair, these treatments hydrate, seal, and strengthen your...

    Are Hot Oil Treatments Pointless?

    Hot oil treatments are a game-changer for curly, textured hair, locs, and protective styles. While they’re not a miracle cure for damaged hair, these treatments hydrate, seal, and strengthen your...

  • Collage of diverse African hair braiding styles showcasing intricate patterns and creative designs, representing the rich cultural and historical significance of braiding traditions across various African communities

    Celebrating Black History Month

    African hair braiding is much more than a tradition—it’s an act of cultural pride, a form of self-expression, and a powerful way to embrace identity. Let’s continue to honor those...

    Celebrating Black History Month

    African hair braiding is much more than a tradition—it’s an act of cultural pride, a form of self-expression, and a powerful way to embrace identity. Let’s continue to honor those...

  • reflects the natural, vibrant aesthetic you wanted, featuring curly and coily hair, oils, herbs, and the nourishing elements essential for hair care

    Moisture vs Nurture

    Just like in life, balance is everything! ✨ Whether you’re dealing with dryness, hair loss, or scalp issues, make sure to incorporate both moisturizing and nurturing products into your hair...

    1 commentaire

    Moisture vs Nurture

    Just like in life, balance is everything! ✨ Whether you’re dealing with dryness, hair loss, or scalp issues, make sure to incorporate both moisturizing and nurturing products into your hair...

    1 commentaire
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