founder of evolving textures, Nadra Smiley, holding a green jar filled with O Gel

SIMPLIFYING THE PROCESS TO CREATING BEAUTIFUL NATURAL HAIR STYLES

Plant-based hair products crafted for long-lasting hold, moisture and shine

Effortless Styles, Endless Moisture, Natural Shine

Shop Now

Shop Our Best Sellers

Crafted to simplify your natural hair care routine with lasting results. From locs to braids, our best sellers provide the perfect blend of moisture, hold, and shine.

1 8
Ver todo
natural hair models using evolving textures drip oil spray and remember me styling foam mousse

NATURAL HAIR STYLING PRODUCTS

We've formulated Plant-Based Styling Gel for Locs, Twists, Braids and Natural Styles | Foaming Mousse for Curly Hair and Braid Styles | Healing Hair & Scalp Oil Treatment just for you.

Built by hairstylists frustrated by products that didn't cater to their clients' beautiful naturally curly hair.

Our natural hair products include nourishing ingredients and botanicals that will leave your curls feeling soft and manageable. Giving you the confidence you deserve to create a masterpiece that stays gorgeous for a long time.

Shop Bundle Deals

Save more by bundling or Sign up to Subscribe & Save to get your favorite hair styling products delivered to your doorstep at a frequency you choose.

1 4
Ver todo
Nadra Smiley and Jerry Martin, Evolving Textures founders, wearing ET t-shirts

Nadra smiley

A TRUE BLACK HAIR AUTHORITY

If anyone knows natural textured hair, it's Nadra Smiley. A self-proclaimed nappy hair junkie, Nadra's foray into the competitive natural hair market began in 1996.

Nadra founded Amazon Natural Look Academy in 2015, one of Illinois's first licensed natural hair braiding schools. As part of a natural hair care dynasty inspired by her mother, Amazon Smiley, the doyenne of natural hair care.

In 2017 Nadra became the patent owner of her award-winning invention "Alli Styles Assistant" an ergonomically designed, professional hair tool that creates efficiency and comfort for braid and hair extension services.

Learn More

Whether you're rocking curly hair, locs, or protective styles, our products are designed to enhance your hair’s moisture, hold, and shine for effortlessly beautiful results.

Our promise to you:

Fast 2-3 day shipping

2-3 day shipping on all U.S. orders

Plant-Based Ingredients

We're dedicated to proving high-quality, natural ingredients for all our products.

30-day money-back guarantee

Not happy for any reason, we'll refund all your money.

Blog posts

Ver todo
  • Let’s Show The Brothas Some Love This Father's Day

    Demostremos algo de amor a los hermanos este Dí...

    Demostremos un poco de amor a los hermanos Guía de estilo para el Día del Padre: 3 consejos profesionales para un papá elegante El Día del Padre está a la...

    Demostremos algo de amor a los hermanos este Dí...

    Demostremos un poco de amor a los hermanos Guía de estilo para el Día del Padre: 3 consejos profesionales para un papá elegante El Día del Padre está a la...

  • How to Choose the Right Hair Products

    Cómo elegir los productos para el cabello adecu...

    Cómo elegir los productos capilares adecuados Si quieres mantener tu cabello negro saludable, es fundamental elegir los productos adecuados. Pero con tantas opciones diferentes, puede resultar difícil saber qué funciona...

    Cómo elegir los productos para el cabello adecu...

    Cómo elegir los productos capilares adecuados Si quieres mantener tu cabello negro saludable, es fundamental elegir los productos adecuados. Pero con tantas opciones diferentes, puede resultar difícil saber qué funciona...

  • How to Use Evolving Textures Products: Expert Tips

    Cómo utilizar los productos de texturas evolutivas

    Cómo utilizar los productos de texturas evolutivas Ahora que comprende la textura y el tipo de cabello de su cabello, exploremos cómo usar los productos Evolving Textures para lograr estilos...

    Cómo utilizar los productos de texturas evolutivas

    Cómo utilizar los productos de texturas evolutivas Ahora que comprende la textura y el tipo de cabello de su cabello, exploremos cómo usar los productos Evolving Textures para lograr estilos...

1 3
Ver todo